2022 Rip Curl Wetsuits – E7 HeatSeeker Campaign
Concept – Imaged by the best.
Talent – Mick Fanning (3x World Surfing Champion) & Molly Picklum (WSL tour surfer).
Product Overview: In 2018, Rip Curl introduced the FlashBomb “Heat Seeker”, a revolutionary wetsuit that combined a new level of technology and innovation to create a rubber unparalleled in warmth. The next step to this wetsuit revolution combines the original FlashBomb HeatSeeker with the E7-E-Bomb (A lightweight super stretch neoprene).
Project Overview: Deliver a global advertising campaign to launch Rip Curl Wetsuits newest & most innovative product to date – The FlashBomb E7-HeatSeeker. The objective was to create a compelling story that holds true to brand values of technology, leadership, and irreverence, with a campaign launch to be the major brand piece for the first-ever Rip Curl WSL (World Surf League) Finals.
Art Direction: Sam Fullarton
Photography: Trent Mitchell and Ted Grambeau.
Animation: Michael Schulz
Video: Hugh Warner
Producers: Sam Fullarton & Hugh Warner
Visit The Site → https://www.ripcurl.com/au/explore/e7-flashbomb-heatseeker-wetsuit.html
Visit The Main Edit → https://www.youtube.com/watch?v=2XX_m1TrS5k
Visit The Technical Edit → https://www.youtube.com/watch?v=c5QRY8z_8CQ
Concept – Imaged by the best.
Talent – Mick Fanning (3x World Surfing Champion) & Molly Picklum (WSL tour surfer).
Product Overview: In 2018, Rip Curl introduced the FlashBomb “Heat Seeker”, a revolutionary wetsuit that combined a new level of technology and innovation to create a rubber unparalleled in warmth. The next step to this wetsuit revolution combines the original FlashBomb HeatSeeker with the E7-E-Bomb (A lightweight super stretch neoprene).
Project Overview: Deliver a global advertising campaign to launch Rip Curl Wetsuits newest & most innovative product to date – The FlashBomb E7-HeatSeeker. The objective was to create a compelling story that holds true to brand values of technology, leadership, and irreverence, with a campaign launch to be the major brand piece for the first-ever Rip Curl WSL (World Surf League) Finals.
Art Direction: Sam Fullarton
Photography: Trent Mitchell and Ted Grambeau.
Animation: Michael Schulz
Video: Hugh Warner
Producers: Sam Fullarton & Hugh Warner
Visit The Site → https://www.ripcurl.com/au/explore/e7-flashbomb-heatseeker-wetsuit.html
Visit The Main Edit → https://www.youtube.com/watch?v=2XX_m1TrS5k
Visit The Technical Edit → https://www.youtube.com/watch?v=c5QRY8z_8CQ
