2022 Anti-Series Soft Tech Fleece Campaign
Concept – Storm Fleece
Talent – Mick Fanning (3x World Surfing Champion) & Conner Coffin (WSL Surfer).
Product Overview: A cutting-edge garment that uses a unique and patented single-layer woven technology, Singtex Stormfleece. The softshell tech is lightweight, but the strong & tight-knit offers exceptional windproof benefits with a durable abrasion-resistant finish. The fleece elements offer an uncompromised softness and 4-way stretch. Designed with thermal protection and a DWR water-repellent treatment it's the perfect balance of breathability, heat retention, wind & water resistance.
Project Overview: Deliver a global advertising campaign to launch Rip Curl Surfwears newest & most innovative fleece to date – Anti-Series Soft Tech Fleece. The objective was to create a compelling story that holds true to brand values of technology, reliability & leadership, with a campaign launch to be the major brand piece for Rip Curl Pro Bells Beach.
Art Direction: Sam Fullarton
Photography: Sam Fullarton, Trevor Moran and Ted Grambeau.
Video: Hugh Warner
Producers: Sam Fullarton & Hugh Warner
Visit the Main Edit → https://www.youtube.com/watch?v=G0bp-YHNyMU&themeRefresh=1
Concept – Storm Fleece
Talent – Mick Fanning (3x World Surfing Champion) & Conner Coffin (WSL Surfer).
Product Overview: A cutting-edge garment that uses a unique and patented single-layer woven technology, Singtex Stormfleece. The softshell tech is lightweight, but the strong & tight-knit offers exceptional windproof benefits with a durable abrasion-resistant finish. The fleece elements offer an uncompromised softness and 4-way stretch. Designed with thermal protection and a DWR water-repellent treatment it's the perfect balance of breathability, heat retention, wind & water resistance.
Project Overview: Deliver a global advertising campaign to launch Rip Curl Surfwears newest & most innovative fleece to date – Anti-Series Soft Tech Fleece. The objective was to create a compelling story that holds true to brand values of technology, reliability & leadership, with a campaign launch to be the major brand piece for Rip Curl Pro Bells Beach.
Art Direction: Sam Fullarton
Photography: Sam Fullarton, Trevor Moran and Ted Grambeau.
Video: Hugh Warner
Producers: Sam Fullarton & Hugh Warner
Visit the Main Edit → https://www.youtube.com/watch?v=G0bp-YHNyMU&themeRefresh=1
