2018 Rip Curl Wetsuits – E6 E-Bomb Campaign
Concept – "Super Stretch"
Talent – Gabriel Medina (3x World Surfing Champion), Conner Coffin (WSL Surfer), Matt Wilkinson (Former WSL Surfer) & Mad Steez (International Artist).
Project Overview: A global campaign for the E6 E-Bomb – Ultimate Super Stretch Wetsuit. The Ultimate high-performance wetsuit contains E6 super stretch neoprene. Delivering massive stretch, a smooth, streamlined fit & protection from the cool water. Here I concepted and created end-to-end a fully integrated product campaign. Artwork design included point of sale, packaging, print advertising, then all the way through to digital assets for social media, website rollouts & EDMs.
Concept – "Super Stretch"
Talent – Gabriel Medina (3x World Surfing Champion), Conner Coffin (WSL Surfer), Matt Wilkinson (Former WSL Surfer) & Mad Steez (International Artist).
Project Overview: A global campaign for the E6 E-Bomb – Ultimate Super Stretch Wetsuit. The Ultimate high-performance wetsuit contains E6 super stretch neoprene. Delivering massive stretch, a smooth, streamlined fit & protection from the cool water. Here I concepted and created end-to-end a fully integrated product campaign. Artwork design included point of sale, packaging, print advertising, then all the way through to digital assets for social media, website rollouts & EDMs.
In celebration of 50 years of surfing, Rip Curl released a MadSteez x Rip Curl collaboration range of wetsuits, boardshorts & men’s apparel that brings Rip Curl’s brand value of “irreverence” to the front & centre. I was lucky enough to work on the wetsuit campaign rollout to this campaign.
Art Direction: Sam Fullarton
Photography: Ed Sloane
Video: Hugh Warner
Producers: Sam Fullarton & Hugh Warner
Visit the Main Edit → https://www.youtube.com/watch?v=ELGSDpiecS0
Art Direction: Sam Fullarton
Photography: Ed Sloane
Video: Hugh Warner
Producers: Sam Fullarton & Hugh Warner
Visit the Main Edit → https://www.youtube.com/watch?v=ELGSDpiecS0
