2018 Rip Curl Re-Issue Campaign

Concept – Re-live the golden era of surfwear (Advertising)
Talent – Korbin Hutchings & Khi Williams (RCA team riders)

Project Overview: A regional campaign for the Rip Curl surfwear team to promote the Rip Curl 94’ collection which was a re-issue surfwear release. Here I concepted and created end-to-end regional product campaign that included print assets of point of sale and digital assets for social media, website carosels & EDMs.

Art Direction: Sam Fullarton
Photography: Anita Beaney & Sam Fullarton
Video: Hugh Warner
Producers: Sam Fullarton & Hugh Warner

Visit the Main Edit → https://www.youtube.com/watch?v=OrLrzGULbKg

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