2020 Anti-Series HeatSeeker Campaign
Concept – Thermal Heating
Talent – Gabriel Medina (3X World Surfing Champion) & Local Talent
Product Overview: “Infrared lining keeps you warm in extreme environments”.
The Anti-Series Heat Seeker Jacket now has superior warmth with the introduction of Heat Seeker lining. The jacket is already 10k/10k & DWR coated for water-resistance, but the infrared lining absorbs & reflects the body's radiant heat maintaining a constant ideal temperature. It's the ultimate in outdoor apparel.
Project Overview: Deliver a global advertising campaign to launch Rip Curl surf wears newest & most innovative product to date – Anti-Series HeatSeeker. The objective was to create a compelling story that holds true to brand values of technology, leadership, & the search. With a campaign launch to be the major brand piece for the Rip Curl Pro Bells Beach 2020.
Art Direction: Sam Fullarton
Photography: Trevor Moran
Animation: Emily Vines
Video: Hugh Warner & Emily Vines
Producers: Sam Fullarton, Hugh Warner & Emily Vines
Visit the Site → https://www.ripcurl.com/au/explore/anti-series-heat-seeker-jacket.html
Visit the Main Edit → https://www.youtube.com/watch?v=nnlY9XBzmaI
Visit the Technical Edit → https://www.youtube.com/watch?v=fGWNZGtS3ow
Concept – Thermal Heating
Talent – Gabriel Medina (3X World Surfing Champion) & Local Talent
Product Overview: “Infrared lining keeps you warm in extreme environments”.
The Anti-Series Heat Seeker Jacket now has superior warmth with the introduction of Heat Seeker lining. The jacket is already 10k/10k & DWR coated for water-resistance, but the infrared lining absorbs & reflects the body's radiant heat maintaining a constant ideal temperature. It's the ultimate in outdoor apparel.
Project Overview: Deliver a global advertising campaign to launch Rip Curl surf wears newest & most innovative product to date – Anti-Series HeatSeeker. The objective was to create a compelling story that holds true to brand values of technology, leadership, & the search. With a campaign launch to be the major brand piece for the Rip Curl Pro Bells Beach 2020.
Art Direction: Sam Fullarton
Photography: Trevor Moran
Animation: Emily Vines
Video: Hugh Warner & Emily Vines
Producers: Sam Fullarton, Hugh Warner & Emily Vines
Visit the Site → https://www.ripcurl.com/au/explore/anti-series-heat-seeker-jacket.html
Visit the Main Edit → https://www.youtube.com/watch?v=nnlY9XBzmaI
Visit the Technical Edit → https://www.youtube.com/watch?v=fGWNZGtS3ow
